BAT is extending its premium Rothmans brand with the launch of Rothmans Gold and Rothmans Silver into the low price sector.
While the existing Rothmans brand has an RRP of pound;7.11, Rothmans Gold and Rothmans Silver Kingsize will have an RRP of pound;5.73, Rothmans Gold Superkings will have an RRP of pound;5.78 and the RRP for Rothmans Gold Kingsize 10s will be pound;2.93.
All the new products will be available with and without price marks and will be given a full launch on March 12.
Before the advertising ban Rothmans had a high profile and Rothmans brand manager Gwilym Cooke said the new products would appeal particularly to smokers over 30 who were downtrading, recognised the brand, and were reassured by its heritage and association with quality.
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