Cadbury Trebor Bassett is aiming to reinvigorate the sugar bag market with the re-launch of Bassett’s Allsorts.
The brand will have a new recipe, boasting natural colours and flavours.
According to CTB, the family bag sugar confectionery market is worth more than pound;400m per year and is the second biggest category behind single countlines.
The Bassett’s Allsorts new pack is designed to be eye-catching, bold and a modern take on the classic look.
Kate Harding, acting head of customer relations of Cadbury Trebor Bassett, said: “Bassett’s Allsorts will re-invigorate the range strengthening the appeal to both existing consumers as well as those just discovering the brand.”
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