Arla Foods is launching an on-pack promotion on its Anchor Butter.
Every limited edition Anchor Lighter Spreadable 500g pack will offer two afternoon tea’s for the price of one.
To access the coupon consumers need to enter the code from the foil on the website, choose a participating establishment and download the voucher. Every entrant for the afternoon tea voucher is automatically entered into a New York trip prize draw.
Louise Turnbull, brand manager of Anchor Butter, said: “The Anchor Lighter Spreadable ‘Afternoon Teas’ promotion targets female consumers looking for a lighter alternative in the butters, spreads and margarines category. We’re confident that an afternoon tea treat and a potential trip to New York are very motivating prizes that will see demand for the variant grow and help build Anchor Lighter’s reputation as a credible low-fat alternative to our regular butter formats.”
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