Aqua Pura is aiming to promote its Cumbrian provenance with the launch of an on-pack promotion.
Consumers will have the chance to win one of 10 short breaks in the Lake District by entering the code on promotional bottles online.
This is part of a wider partnership with Aqua Pura and Cumbrian Tourism, which will see the bottled water brand promote the region throughout 2012.
Joanna Watling, marketing director for Aqua Pura, said: “This partnership will promote both the product and the stunning region. We are keen to introduce consumers to this naturally beautiful area and to our high quality, pure natural mineral water, which is sourced in the region.”
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