Appletiser is extending its product portfolio with the introduction of a 100% natural pear juice drink called Peartiser.
Each sparking 275ml bottle contains only the juice from a variety of pears with no preservatives, additives or added sugar.
The launch will be supported by a programme of advertising and PR, on pack communications, POS material for both on and off trade and sponsorship of Friends on E4.
Sally Marshall, European marketing manager of Appletiser, said: “Like Appletiser, Peartiser is a stylish, adult alternative to alcohol that can be consumed on a number of drinking occasions from lunchtime eating to a night out with the girls.”
The Peartiser range will be available in 750ml bottle with an RRP of pound;1.99, a 330ml can with an RRP of 59p and in the on-trade 275ml bottle with an RRP of pound;79p.
Contact: 08457 102030