Alley Cats and Hound Dogs widen appeal of Tangerine’s singles team

Tangerine Confectionery has launched a new kids range under the kids singles brand Barratt. The new animal characters Alley Cats and Hound Dogs combine foam and fruit flavoured gum in strawberry and blackcurrant flavours with assorted fruit flavour gummy ears.

Laura Burton, Barratt brand manager, commented: “Barratt is the number one selling kids singles confectionery brand, with a variety of long-standing consumer favourites that have significant retro appeal. There is an opportunity to widen our appeal with these fun new packs and cool, streetwise cat and dog characters.”


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