Procter Gamble UK has launched its new recipe Pringles, designed to be tastier, crunchier and better for you.
According to Pringles the new product has a lighter texture making it 25% crunchier. It has also removed 30% of the saturated fat from each crisp.
To support the launch Proctor Gamble will run a pound;1.8m advertising campaign across print and broadcast media with the strapline “Now even more delicious – love them even more”.
The new Pringles range includes Original, Sour Cream Onion, Salt Vinegar, Texas BBQ Sauce and Cheese Onion. The 170g range has an RRP of pound;1.38 and the 50g Pop Go has an RRP of 55p. To further extend the range Pringles will be introducing two new flavours, Cheesy Cheese and Smokey Bacon.
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