Quaker has re-launched its hot cereals as part of an pound;11.4m investment in the brand.
It is introducing a new look across the range as well as a healthier Oatso Simple, an Oatso Simple family pack format and a new flavour, Apple Blueberry.
The pack graphics are designed to give Quaker branding more prominence and will feature an image of the product and clearer information about flavours and GDA.
Oatso Simple has been reformulated and now contains 50% less salt and 18% less sugar.
PepsiCo trade marketing manager Cara Beeby commented: “By re-formulating Oatso Simple, consumers can now enjoy all the great taste and convenience of Quaker instant cereal but with the peace of mind that they are now better for them.”
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