4m support for Creme Egg bar

Cadbury has a pound;4m marketing plan to support the launch of Cadbury Dairy Milk with Creme Egg.

The ‘Six of one, a half a dozen of the other’ advert highlights the coming together of the Cadbury Dairy Milk and Cadbury Creme Egg.

The advert will appear on TV and shows the ‘goo’ from the Creme Egg pouring into the Cadbury Dairy Milk bar. There will be Coronation Street brand credits as well as consumer sampling.

Mike Tipping, head of customer relations for Cadbury Trebor Bassett, commented: “Since the launch of Cadbury Dairy Milk with Creme Egg, retail sales are well above expectation and this promises to be the most successful confectionery launch in 2006.”

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