24m investment in ice cream

Wall’s is promising a £24m investment in its ice cream range and a number of new developments for 2005.

Magnum is going to be the focus of a £6.5m campaign this year to support its five senses limited edition. The launch of the flavours will be phased over the spring and summer. RRP for all five flavours will be £1.10.

Another out of home launch will be Cornetto Passion, a creamy ice cream with caramel sauce and chocolate mousse inside the cone and topped with fudge chunks, with 125ml cone at RRP of 99p.

Calippo Shots will also be introduced to Wall’s kids range, replacing Solero Shots, available in a new lemon and strawberry flavour, with an RRP of 80p.

contact: 0800 731 1507

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