PepsiCo has launched another interactive promotion for Doritos.
The iD3 promotion is a mystery flavour running across all single serve formats and in a sharing bag, designed specifically for the impulse channel.
Consumers need to log onto the Doritos website and enter their unique pack code and guess the flavour.
Correct guesses will be entered into a draw for a chance to win pound;20,000. There is also a chance to win a range of prizes including laptops, mobile phones and games consoles by playing the iD3 online interactive game.
Doritos iD3 is available in 40g, 55g, 225g packs and a three case stacker.
Kirk Tanner, VP impulse sales for Walkers, said: “Doritos is a great brand for the impulse channel and continues to perform incredibly strongly. We are delighted to launch iD3 – another innovative and exciting interactive promotion designed specifically for the impulse channel.”
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