Wholesale buying group Sugro UK has launched a an exclusive promotion to “realise the commercial potential” of the European Championships in June and July 2016.
The “Bonus Ball”, competition is enabled on Sugro’s new technology platform. Entry is confined to Sugro Retail Club and Cash Bonanza members only.
During the tournament, Sugro promotional activity will be doubled with the inclusion of Bonus Ball deals. Each time a retailer purchases a Bonus Ball deal, they will receive an entry ticket featuring six football matches with one of five statements on the game, prior to it being played. Those that prove to be correct will claim online to receive a leather Euro football. Their ticket will then also be entered into a national prize draw for a weekend in either London, Paris, Berlin, Madrid, Rome or Lisbon.
Cash Bonanza was launched in October 2015 as a loyalty scheme exclusively for Sugro Retail Club members, who receive additional cash bonuses when they purchase specific promotion products. Each three week promotion period provides customers with £160 of cash bonuses. Retailers can let their Cash Bonanza grow or withdraw it whenever they wish. This activity is all controlled on Sugro’s central technology platform so that retailers can access relevant information and activate their requirements directly online.
Philip Jenkins, Sugro UK MD, said: “After considerable time spent on development, it is very rewarding to see an aspect of trading, involving the creation of our technology platform, produce tangible commercial benefit for all parties in the Sugro UK supply chain. The success of Cash Bonanza provides us with great confidence to develop further business building activity in the future”.