Parfetts promotion generates ‘record sales’ for its retailers

The spring iteration of independent wholesaler Parfetts’ quarterly seasonal showcase promotion, saw sales of £8.4m – a £500,000 increase over last winter’s record breaking week.

The total also represented a significant boost for every single branch, compared to the equivalent week in 2016.

Sales excluding cigarettes against the same week last year were up 89%.

Highlighting some of the reasons for such great results, Parfetts’ joint MD Greg Suszczenia commented: “We can’t ignore the impact of AWRS, or the Go Local Direct delivery initiative that operates from our Sheffield depot – but there are other factors too.

“Central buying, Go Local and continued commitment to improve depot standards all played a major role. Showcase promotions are the perfect platform to highlight our ongoing depot modernisation programme.”

Seasonal showcase promotions run four times a year and are designed to promote to retailers and caterers the benefits of working with Parfetts.

Guy Swindell, head of customer development and mrketing at Parfetts detailed some of the outcomes.

“Increasingly, retailers are taking advantage of the freedoms offered by Go Local compared to traditional symbol stores. More and more customers each year are keen to find out more about our Go Local Retail Club and Symbol Group.”

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