Matthew Clark, the UK’s biggest drinks wholesaler, saw its most successful month ever in December for its online ordering platform Matthew Clark Live, the company revealed this week.
Pubs, bars, and restaurants stocked up ahead of a busy festive period and online sales were up 27% in value and 29% by volume against the same month in 2015.
Matthew Clark has invested heavily in its e-commerce site, and is seeing customers increasingly embracing online ordering, which has been demonstrated to cut ordering time in half.
Geoff Brown, marketing director at Matthew Clark commented: “We know how hard our customers worked over the festive season, and many have told us how much they value saving time on ordering by using Matthew Clark Live. Features such as being able to order any time, anywhere, as well as the speedy repeat order function have contributed to December being our biggest month yet for online ordering, and we expect more and more of our customers to be taking advantage of this service in 2017 and beyond.”
The biggest success story of December was Prosecco, which accounted for three of the month’s five best-selling products. Spirits also performed well, with Vodka taking two of the month’s top five slots. Yorkshire and the northwest saw the biggest demand for Vodka with 40% of online orders coming from the areas. Greater London reported a thirst for non-vintage Champagne with 31% of orders for this category coming from Matthew Clark’s customers in the capital. Elsewhere, demand for fortified wine was strongest in the South West as customers stocked up with Christmas Port and Sherries, while in London, Gin was the order of the day, with 17% of Gin sales coming from the capital.
Brown concluded: “We’re really pleased to see that so many of our customers the length and breadth of the UK had been stocking up for Christmas and the New Year via Matthew Clark Live. Many of our customers saved time placing orders online over the busy festive season, and we hope the trend will continue into 2017.”