Landmark Wholesale announces line-up for Rugby World Cup promo

Working on the theory that big sporting events mean big business for retailers Landmark Wholesale has devised a promotion which it says will help its members and their retailers take advantage of interest in the Rugby World Cup, which started last weekend.

Landmark says it has identified the top 12 bestselling products for a night in front of the rugby and negotiated promotional deals on each one; retailers can also score a £35 saving if they buy all 12 top sellers.  
The line-up includes the biggest names on the brand team sheet: Coca-Cola, Stella Artois, Carling, Pringles, Strongbow, Budweiser, Smirnoff, Guinness, Walkers and Fosters.
Landmark is also providing retailers with t advice on how to make the most of these promotions, including PoS and stock advice.
The All You Need For The Big Match promotion runs until  October 3 exclusively in Landmark member depots.

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