‘Restaurant website builder’ FOODit, a subsidiary of JJ Food Service, has launched a range of new features for restaurant and takeaway customers to increase online sales.
Senior product manager, Paul Sharp, said, “The top performing restaurants and takeaways all use special offers to encourage diners to order directly from their website. Now, with our new BackOffice feature, they can instantly add promotions in just a few clicks.”
FOODit puts caterers online with their own transactional websites, social media and marketing support and help to be found on search engines like Google.
Examples of the new special offers feature includes giving diners the option to ‘Add a free side or drink with orders over £20’ or ‘10% off with orders over £15’.
“Coming soon is a ‘buy one get one free’ option, which is a great way to drive traffic during quiet periods,” said Sharp.
In the past three months, FOODit has invested in further developments to support restaurant and takeaway customers, which include:
Options for diners to leave feedback on specific dishes – helping operators to know where to make tweaks; An increase in website speed – FOODit websites are now one of the fastest available on the planet, claims JJ; and a new FOODit App, enabling diners to order from their favorite local FOODit takeaway in just a few taps.
All customers are supported with new and improved, personalised PoS, sales and customer data to build personalised marketing campaigns. A FOODit YouTube channel is also now available, featuring a series of video case studies. Watford-based fish and chip shop The Meriden is the latest customer to sign up to FOODit, watch their video case study here.
All these added-value benefits have helped to increase sales generated by FOODit websites by 25% in week 35 of 2017, compared with the same period the previous year, said a JJ spokeswoman.