Wholesaler Wanis International’s ‘world foods’ brand Tropical Sun is celebrating its 21st birthday this week.
To mark the occasion the brand is donating £21,000 to worthy causes, is introducing a whole host of new products and has embarked on its biggest marketing campaign to date.
As part of the brand’s continued commitment to support the communities that have helped it to grow, Tropical Sun is donating £21,000 to worthy causes – including funds towards the development and refurbishment of Jose Marti Technical High School and White Marl Primary School in Jamaica.
The brand’s high-impact integrated marketing campaign, which is live now, includes TV, radio, outdoor, PR, PoS, sampling and digital activations. The aim is engage existing consumers with exciting new product launches and invite shoppers to try something different and “Tropicalise” their mealtimes. Tropical Sun has also re-launched a new-look, easy-to-navigate website (www.tropicalsunfoods.com), which includes brand news, product usage information and great recipe ideas.
The brand’s NPD campaign has included the launch of a range of herbal teas (pictured), cassava chips and natural agave syrup. Additionally, it has added a jumbo 2 litre SKU to its 100% Pure Coconut Oil, with more products still set to be announced later this year.
Tropical Sun marketing manager Jag Singh said: “As well as being an impressive milestone year for Tropical Sun, we want to take this opportunity to say a big thank you to all our customers, who have supported us over the past 21 years.
“We’re redoubling our efforts to provide premium quality products and flavours from around the World to shoppers across the UK. We look forward to another delicious 21 years!”