Creed wins key YHA supply contract

YHA (England and Wales) has appointed independent wholesaler Creed Foodservice to supply its 91-strong network of catered youth hostels from February 2018. The food contract is the single biggest one awarded to an external supplier by the leading youth charity.

The appointment follows a formal tender process last year which saw Creed marked out for ‘its existing supply network, commitment to environmental sustainability and consistency of food quality, offering accredited British Red Tractor sourced meat and a commitment to supplying British made products wherever possible’. Within the contract, YHA has also been able to maintain its competitive pricing on breakfasts and meals to customers.

Creed Foodservice’s three distribution centres are in Staverton in Gloucestershire, Ilkeston in Derbyshire and High Wycombe in Buckinghamshire. Additionally, the business already serves a number of historic properties and visitor attractions in areas in which YHA has a number of Youth Hostels, which will ensure mileage and emissions are reduced.

As part of the contract Creed has partnered with Caterite, the Lake District’s leading independent supplier of food to the catering industry. From its headquarters in Embleton, Cockermouth, it will supply YHA’s 15 catered Youth Hostels based in the Lake District National Park

Lara Bicknell, Creed’s national sales controller said: “We are absolutely delighted to be working in partnership with YHA across England and Wales. We know from experience that building partnerships with like-minded companies brings the most success and there are many synergies between our organisations in terms of ways of working, values and aspirations. We are both passionate about ethically sourced and quality assured food, we have a shared respect for the environment and sustainable practices, and a thirst for innovation and change for the benefit of our customers.”

More in the February issue of Wholesale News.


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