Bestway’s Best-one symbol signs up 60 stores in last month

Symbol group Best-one says it has signed up 60 ex-Costutter and Mace stores in February in its ‘most successful recruitment drive ever’

Bestway Wholesale said retailers from across the country have signed up after receiving support from its depots and the field sales force following the collapse of Palmer and Harvey in November last year.

Tony Holmes, sales director for Bestway Wholesale, said: “From Aberdeen in the north to Plymouth in the south, I have been overwhelmed by the feedback we have been receiving from ex-Costcutter and Mace members.

“They were let down in the supply chain, but the vast majority were disillusioned that they received no communication or support. Retailers need wholesale partners who want to provide great service, not just lip service. The new members appreciated the effort our sales team put in and that gave them an insight in to how we work with best-one members and the scale and scope of the business.”

Best-one, which was recently rated as the UK’s best symbol group in a recent Which? survey, has reported a 18.9% year-on-year increase in sales.

Holmes added: “Over the next few months we will be working in partnership with these new members to put up fascias, develop their stores and help them focus on the key growth categories in convenience including fresh, chilled and frozen.

“We have doubled the size of our Coventry chilled distribution centre and our depots are doing a fantastic job to fulfil orders so are confident that we can meet the needs of our new members.”


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