Bestway Wholesale is continuing its crusade on chilled with the launch of a range of everyday sandwiches from this week.
Bestway says that chilled and fresh is a core category in the development of its strategy for symbol and retail growth and meeting the demands of the modern shopper while “de-risking” the category for retailers.
The new 10-strong sandwich range covers the most popular varieties and is colour- coded by filling (blue for fish, red for meat, gold for chicken and green for vegetarian) to aid shopper choice and create on-shelf impact.
Retailers will also benefit from extended shelf-life and reduced pack sizes that will eliminate all previous concerns over wastage on stocking sandwiches.
Steve Carter, category controller for chilled and fresh says: “We have produced a range of best-sellers that not only tastes great but also ticks all boxes from a retailer’s trading perspective. The range has been devised with recipes that have longevity with each sandwich having shelf-life of 20 days from manufacture and we have also increased the number of weekly deliveries to depots to ensure that we offer the maximum shelf-life to customers. By the time products have gone through the supply chain this will give retailers a minimum of two weeks sell-through period which alleviates their biggest concern in chilled.”
Competitively priced at £1.29 and offering a 40% PoR, the new range is packed in outers of four to reduce cash outlay and allows retailers to offer a breadth rather than depth of range.
Carter adds: “We have listened to our customers and have brought a range of the most popular sandwiches to market that satisfies their needs as well as dispelling many of their concerns over chilled – wastage, margins, shelf-life, etc. Equally important is the fact that we are offering retailers a branded sandwich solution in Best-in, an award-winning label that is trusted for its quality and value by consumers.”