EVERY time England score it will not only boost national pride but could add up to £198.5million for the UK’s shops, pubs and restaurants, according to a new survey.
If Gerrard, Rooney and the boys make it through to the second round there could be a £1.3bn spending frenzy as fans buy new and bigger TV sets, souvenirs or sportswear, as well as beer, cider, pizza and snacks; and celebrating at home or in pubs.
The total could rise to £2.58bn if England actually makes it to the final, according to the report, by voucher and special offer distributor VoucherCodes.co.uk.
The report estimates that at least 23 million Britons will watch England’s first-round games, and that at least £143m extra will be spent if the team makes it out of their group.
Each fan is expected to spend £56 on retail and leisure but if England reach the final this could double to £112, with food and drink at home the big expenses.
Claire Davenport, managing director of VoucherCodes, said: “With 23 million fans expected to celebrate England’s successes by heading to the pub, upgrading to the latest TV set or buying England memorabilia, the retail industry should think ahead and help fans by providing tailored World Cup deals and discounts.”
People’s general economic circumstances had improved greatly since the 2010 tournament, she said.