Woodward loses distribution contract with PizzaExpress

Woodward Foodservice has lost one of its most prestigious distribution contracts to its rival 3663.

From October 5, 3663 will take over the multimillion-pound UK contract to distribute frozen and ambient products to all the 334 PizzaExpress restaurants throughout the UK.

A Woodward spokesman said the company had agreed to end the PizzaExpress deal because it was seeking to rationalise its operational network and focus on its core business.

In May, Woodward’s chief executive Ed Hyslop and trading director Dave Howarth were replaced after intervention by the company’s biggest shareholder Baugur. Their departure followed problems in integrating DBC, which Woodward took over last September, resulting in cash-flow problems.

Andrew Selley, managing director of 3663’s logistics division, said: “Winning the PizzaExpress contract is an excellent achievement for 3663. We are delighted that such a prestigious customer recognised the service quality and added value that 3663 can bring to its business.

“This has been a fantastic time for 3663. Not only are we winning new contracts, but the renewal of our contract to supply grocery, frozen and chilled foods to Greene King demonstrates that we are pleasing our existing customers and continuing to succeed in building positive relationships.”

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