“Winning in Wholesale”: Next week’s FWD Conference will be the most interactive ever

There’s just under a week to go until one of wholesaling’s most important days of the year – the annual FWD Conference, to be held at the National Football Centre in Burton-on-Trent on June 30.

FWD’s 2016 conference, Winning in Wholesale, brings together wholesalers, product suppliers and service providers to identify barriers to growth throughout the supply chain and discuss collective solutions.As a £30bn industry supplying and supporting 400,000 retailers and caterers, the wholesale channel presents an irresistible opportunity for brand owners working alongside FWD’s cash and carry and delivered wholesalers. With contributions from senior representatives of the Federation’s members, the conference explores how partnerships in distribution drive sales into new and underexploited markets.

This year’s event will also focus on collective action to reduce cost and remove complexity from the supply chain, with a specific emphasis on meeting the needs of the customer base, as identified in three new pieces of research to be revealed on the day.

The event will also be the first opportunity to hear political, economic and business analysis of the effect on wholesale of the new legislative landscape after yesterday’s EU referendum.

Bidvest Foodservice’s Andrew Selley, Booker’s Andrew Muldoon and Philip Jenkins of Sugro UK provide the wholesaler insight while Mary Barnard, President Northern Europe of Mondelez International will reveal how an engaged supplier can work with wholesalers to best effect. Customer insight comes from Ed Sibley of HIM and Richard Webber of Cambridge Direction, who will reveal the findings of an FWD-commissioned study of foodservice customers.

Winning in Wholesale is supported by headline sponsor Capital on Tap and event sponsors Mondelez International and Purity Soft Drinks. The business session is followed by a drinks reception, dinner, and the presentation of the him! Wholesale Awards.

FWD has also created a handy microsite at http://www.bizshowsapp.com/fwd (to ensure it works, make sure you disable any adblockers in your browser) to provide you with all the information you’ll need to orientate yourself throughout the day. It also allows you to pose questions for the speakers or put forward your comments via a moderator.

You can also share your thoughts, observations and learnings with the rest of the wholesale industry via Twitter using the hashtag #FWD2016.

The team at Wholesale News looks forward to seeing you there!

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