Wholesalers are the engine room of economic recovery

Wholesalers provide invaluable support to hundreds of thousands of entrepreneurial small businesses, says the new chairman of the Federation of Wholesale Distributors.

Booker Cash and Carry managing director Guy Farrant told 650 guests at the FWD’s Gold Medal Awards that members supplied and supported independent companies which are the engine room of economic recovery.

“This sector is an important route to market for suppliers and is the life blood of a million SMEs – cafes, restaurants, sandwich bars, shops, caterers, bars and clubs,” he said.

“It’s not just products we offer them – it’s business advice, our experience and expertise, merchandising help, category intelligence, peer-to-peer contact and credit.”

“They in turn provide vital facilities to communities across the country, they understand and adapt to the local preferences of their customers and know them personally, they provide flexible employment and valuable training and they contribute millions of pounds in taxes.

“Communities depend on and centre around our customers. These are businesses that really matter.”

The Gold Medal Awards are presented to the top performing individuals and teams in the wholesale channel, rewarding depot managers, distribution centre staff and delivery drivers.

Farrant added: “Our winners are exceptional people who love what they do and love doing it well. Whatever their role with their company, they demonstrate the drive, enthusiasm and commitment that are characteristic of our sector.

“They are the best examples of a positive can-do attitude that runs through the heart of our industry.”

  • Don’t miss a full interview with Guy Farrant in December’s issue of Wholesale News

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