Wholesalers and retailers ‘must meet challenge of technology’ which shoppers increasingly demand, says IGD

With consumer increasingly looking at technology to help them shop, research charity the Institute of Grocery Distribution said today (March 21)  it was up to retailers “to rise to this challenge”.

A new IGD survey, published today, found that 83% of shoppers (and ‘shoppers’ could include retailers or caterers visiting cash and carry depots) would like technology to help them with their food and grocery shopping in the future, while 55% want to use technology to find the best offers.

Other key findings from the technology survey include:

  • 28% of shoppers showed an interest in using a voice-activated device at home to add items to an online basket
  • 22% of shoppers said they would like technology help with reducing food waste
  • 18% said they would like technology help with in-store navigation
  • 18% said they would like technology help with health and diet information

IGD shopper insight manager Vanessa Henry said: “Technologies that might be useful to shoppers in the future could be smart home devices which could help with meal inspiration and planning, and in-store opportunities might include technology that helps speed up the checkout and payment process.

“Our research highlights a big opportunity for the food and grocery industry to engage and assist shoppers using technology. However, it’s essential that shopper needs are satisfied as otherwise technology becomes short-lived.”

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