Hull-based wholesaler, Young’s Foods has joined the Fairway Foodservice buying group, as part of its plans to double its turnover in the next two years.
The family-owned company is in the middle of an ambitious growth strategy that has also seen the company extend its premises and recruit new members of staff.
Young’s, which is celebrating its 25th anniversary this year, will officially become Fairway’s 20th member on September 1.
And Dave Young (pictured above), founder and managing director of Young’s, which has a turnover of £2.5m and employs 15, sees the move as a key step in achieving its business objectives.
“We know about the benefits of joining a buying group, and Fairway was the perfect fit for us,” he said. “It has a refreshing focus on quality, and the actions to match it. It targets higher quality products, and its own-brand range is market-leading.
“We will have access to more products and be able to offer our existing customers more solutions.
“Fairway also provides comprehensive marketing and PR support, which will be key to attracting new clients and further targeting the likes of schools, colleges, universities, pubs, and golf clubs. It will also support our expansion in different regions including Lincolnshire.
“We’re thrilled to be joining Fairway, and are eager to work closely with its team and the other members.”
Young’s Foods has already recruited three members of staff in preparation of joining Fairway, with further plans to increase the team in the next 12 months.
The wholesaler has also added a 2,500 sq ft extension onto its existing premises, taking its headquarters in Hull to 6,500 sq ft. In addition, its new freezer will be installed at the end of August.
Young added: “We are serious about our growth strategy, and Fairway is the premier buying group that we feel can take us forward.
“The benefits of Fairway extend beyond access to more products and marketing support.
“The group has a wonderful mix of wholesalers, many also family-owned like us, who have already been incredibly supportive.
“Fairway membership is giving us a network where we can ask for advice and discuss issues and opportunities within the industry.”
Fairway’s chief executive Chris Binge said: “Young’s Foods has a brilliant reputation and is striving to accomplish ambitious goals.
“We’re pleased to welcome Dave and his team to the Fairway group. We look forward to supporting Young’s over the coming months and years.”