Wholesaler makes diversity play with new senior appointments

Sheffield based wholesaler Pricecheck welcomed three new recruits to its growing team this week.

The positions – head of commercial operations, marketing and communications manager and HR advisor – are ‘pivotal to the company’s continued success and ambitious growth targets’, according to a spokesperson.

Tracy Fox-Bramall (above, left) joins in the newly created role of head of commercial operations. Tracy brings a combination of supplier and wholesale experience, her most recent position being at P&H Direct. Prior to this she worked at Mondelez.

Marketing and comms manager, Catherine King (above right) spent nearly nine years with local manufacturer Gripple Ltd and is an alumna of the Chartered Institute of Marketing.

Alicia Rudd (centre), HR advisor, moves to Pricecheck from Liberator UK and was trained the Chartered Institute of Personnel Development.

Currently, women account for an estimated 47% of people working in wholesale, but only 11% are senior level managers or directors. At Pricecheck half of the senior positions are held by women.

Debbie Harrison, joint MD said: “We all have different strengths, weaknesses, backgrounds, and experiences. These differences enhance creativity, help our teams to make smart business decisions, and better serve our customers across the globe.”



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