Wholesaler helps out Lord Sugar’s apprentices

Manchester wholesaler Rayburn Trading takes centre stage tonight (November 18) in this week’s episode of top-rated BBC show The Apprentice (available to view on iPlayer for 30 days from broadcast) which sees Lord Sugar’s budding entrepreneurs battle it out in Manchester as they tackle the tricky world of discount retailing.

Rayburn director, Howard Goldman, featured in tonight’s task.

The two teams of business hopefuls had to set up discount shops in The Arndale Centre and selected their stock from the 95,000 sq ft warehouse at Rayburn Trading headquarters near the city centre.

Goldman (pictured above with Lord Sugar’s sidekick/enforcer Claude Littner) said: “As a businessman, I have always watched The Apprentice with interest, so it was fantastic to be a part of the show and see the contestants in action.

“We were approached to be involved back in January and the team and I can’t wait to see the episode air. It was great to have an insight into the workings of the show and see how the contestants approached the challenge, I personally think our team could give them a run for their money.”

The wholesaler won The Queens Award for Enterprise in International Trade and in 2011 was included in the Sunday Times HSBC International Fast Track 100. Goldman was also honoured personally in 2012 when he was named North-West Director of the Year in the IoD Awards.

Rayburn Trading was founded in 1948 and has now been run by the Goldman family for three generations. The company offers over 4,500 products including household items, toiletries, confectionery, cosmetics and stationery.

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