WHOLESALE VIEW

Mandy Whatmore, managing director, McNabs Cash amp; Carry, Birmingham

We sell a lot of whippy ice cream we manufacture it as well. It’s popular with ice cream vans but also more and more restaurants and milk/juice bars are serving it. I think these operators see that it’s successful in ice cream vans and think ‘Why don’t we try it in our shop?’. Consumers do like it and for caterers it gives them a good margin and a quick turnaround. Whippy ice cream is more of a year-round product than wrapped lines.

We buy in impulse ice creams; Wall’s lines are very popular but we also get lollies from Francos Ices their Mr Bubble blue sells well.

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