What next for Today’s after coming of age

John Baines will be representing the Today’s Group after an eventful year which saw it celebrate its 18th birthday. The anniversary was marked by its biggest promotional exercise, its Brandwagon tour, which involved a roadshow visiting its top 20 members across the UK.

It also involved special promotional deals at the depots it visited, and helped to more than double footfall in every depot it called at.

Baines is responsible for licensed, impulse, confectionery and tobacco in his role as senior trading controller. He previously worked as a buying controller for Thompson Wholesale Foods.

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