Westons Cider has invested in creating branded pallet skirts that will be rolled out across cash and carry outlets with the aim to drive brand awareness and increase the visibility of Westons Cider in-depot.
The pallet skirts have been designed to deliver strong brand recognition in the outlets whilst remaining compact. The independent unit can be used as an off-shelf stand-alone feature display or it can act as an aisle end display.
The pallet skirts have been created for both the Stowford Press brand and the Weston’s range as a whole, with the aim of promoting traditional and craft cider category across the wholesale channel.
Westons’ head of marketing, Ian Lewis, commented: “With summer representing our biggest jump in sales we have acknowledged the opportunity to maximize our strong presence in the off-trade by penetrating sales straight from the depot. With limited space it is often difficult to increase brand visibility, but by surrounding the base of our pallets with noticeable branding, we have created standout that will help drive rate of sale.”
The pallet skirts will be available to wholesalers outlets from this month by contacting Emma Greenow on Emma.Greenow@westons-cider.co.uk