The combination of wholesaler and supplier presentations, the expos eacute; on duty fraud and market observations from Nielsen and Off Licence News group editor Graham Holter for Drinksummit 2007 worked very well.
Our man says that he was pleased to meet with other wholesalers to discuss key issues for our sector and he was impressed with the quality of the presentations.
Members of the buying team and depot staff have been out and about visiting participating retailers to show support and give encouragement for National Independents’ Week.
It’s too soon to measure the full impact of the campaign and the take-up of the pound;4.25 worth of money-off coupons but most retailers say that footfall and turnover have increased and are they really are getting behind MSYS.
The introduction of Branston Baked Beans with Omega-3 is a clever addition to its ‘year of innovation’ programme but I wonder where it goes from here?
Irn Bru, Guinness and Marmite are flavours recently seen looking for new homes!