Most multiples feature Whiskas and Felix multi-pack sachets at ‘every day low prices’ so exclusive price-marked promotional deals for our sector would be the ideal way forward.
Although Harry Potter madness by-passed my local JS store the use of rich non food promotions is being employed more and more by the multiples to build traffic. Are there opportunities we could buy into to help our retail customers build traffic flow and increased spend or should we allow the multiples to have things their own way?
Since the ban smoke-free pub bars and lounges are revealing something new – the odour of stale beer. There’s an opportunity here for air fresheners and perfumed surface cleaners. Why didn’t we see this one coming?
Publicans should take note of the ‘Discover Wetherspoon’ promotion which offers incredible value in both food and drinks and sets new standards for environment and choice. Two steaks or grill meals with a bottle of wine for pound;14.99, a beer and a burger for pound;4.25 and a bottle of Wolf Blass or Robert Mondavi wine for pound;5.99 are just a few examples from this amazing summer-long promotion.