Danone’s recently published yogurts and chilled desserts market review and merchandising guide for convenience stores is a well balanced and valuable aide to independents and it has also helped us re-think our stock range. With M uuml;ller also talking up the opportunity in our sector with its ‘chill or die’ message, we are at last beginning to make progress in this category.
I’m not sure just how healthy all these microwavable hot snacks are but sales are buoyant and new variants like the sausage and bacon breakfast bap are selling well thanks to brand leader Rustlers continued advertising investment. I haven’t yet worked out why a young woman in her undies adorns their recent flame grilled quarter pounder point of sale. Maybe the brand manager can spread some light on this. Still, if Kinder believes nudity will help sell its Bueno bar then who am I to argue?
CTB needs to invest to rebuild confidence in its CDM brand. A TV campaign and a pool of 50,000 text-to-win prizes will go a long way to win back favour.