I’m less sure about its new ‘beanz’ with hot balls and bangers directed at ‘hungry young active males’. What on earth does it mean when it says it is ‘aligning the category with modern consumer eating habits and shopping trends.’ More nonsensical marketing speak? Who writes this garbage?

And is it really a whole year since Tara Palmer-Tomkinson was introduced as new face of Heinz Baked Beans. Whatever happened to that campaign? It hardly put the wind up Branston.

There is too much bad publicity about independent retailers selling drink underage to teenagers and some have been fined and had their licence suspended.

Our retail and on-trade customers must take a more responsible position and support the Diageo-sponsored OLN/Morning Advertiser campaign for responsible drinks retailing. If we don’t then we can expect a much tougher line from government in future.

There is something very appealing about the current Bombay Sapphire Gin press advertising and we think the brand will be a strong performer this Christmas, particularly for gifting, and we are encouraging our retailers to stock and profit from this superbly packaged quality premium brand.

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