At least Halloween produced some good sales, particularly in non foods, snacks and confectionery A couple of our retailers reckon that the popularity of trick and treating has grown over last year but that fireworks sales are down as more people opt to go to organised events. At least we picked up some extra business from local mobile caterers.
On the subject of treats, the Haagen-Dazs TV campaign has produced some encouraging results and should set up its winter range, especially Baileys Original flavour, for a good run over Christmas. And what about Muller’s Cadbury sponge and custard variants – they sound delicious but who ate the samples I left in the fridge?
With so many obstacles we have been surprised at the level of activity the cigarettes market is generating. The tobacco companies aren’t promoting on traditional values of quality and value so it’s not surprising that packaging is now playing an important part in brand development.
BAT’s orange pack for the new smooth Pall Mall Amber brand and Mayfair and Dunhill’s limited edition packs will brighten up the gantry no end, while B H is generating plenty of interest with its opportunity to win pound;50,000 of gold bars.