In spite of its origins, S N is hoping for a long England run in the World Cup in June to boost profits even further this summer. From a purely selfish perspective I hope our wholesale competitors and multiple operators will be of similar mind.

National Independents’ Day breaks just a few days before England’s first game. The MSYS organisers will no doubt have taken that into account when finalising their plans. And will Coke be repeating its hugely successful Euro 2004 activity when it gave away one million footballs?

With public attendances well down at most major leisure and educational venues, this is a good time for Cadbury to bring back its Great Things to Do campaign which proved so popular in 2004. Not that the company is struggling for business. Its latest financial results show a remarkable UK performance. NPD must take credit for its soaring sales. We are also enjoying a strong performance with them.

Just when we were beginning to think Kit Kat was giving us a welcome break, the chunky peanut butter format arrives on the scene. I knew it was too good to be true!

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