The snacks market is looking lively. Walkers Sensations and Pringles TV advertising and UB’s massive push on McCoy’s and KP brands are working.
We have some strong retail offers too, on Walkers Crisps and Doritos, which are selling through well.
The canned goods buyer has been telling us for a long time that he’s doing a great job and that sales are on the up. Mintel’s report suggests canned meats, ready meals and beans are showing good growth so we must give him credit for success in a market which generally lacks innovation, product development and advertising spend.
We’re off to The Oxford Belfry for the 2006 Drinksummit Conference on June 9. There are many new faces this year and we hope to learn from wholesale, retail and supplier presentations ‘what the local shopper wants’. Like all FWD conferences, we attach great importance to Drinksummit and the opportunity it provides to meet with our major suppliers.