How much of that business was once legally and profitably traded through cash and carry wholesalers and the independent retail trade? A lot, I can tell you.

Fairtrade business is on the up. Our contribution is a tiny one and I know our retail and catering customers could do more – and so can we.

However, all the while advertising revenues determine promotional activity and prime display space, we are unlikely to witness the advancement of ‘ethical wholesaling’ and Fairtrade products will continue to struggle in the shadow of brands and own label. Meanwhile both M S and Tesco are climbing on to the ethical retailing bandwagon alongside the Co-op.

It’s good to see that Procter Gamble has belatedly caught up with the trend for healthier snacks with the relaunch of Pringles.

Following claims from Walkers Crisps and UBUK’s snacks about healthier formulations, P G says that in addition to improving Pringles’ taste and texture it has also stripped out 30% of the saturated fat from every chip.

They still have one unhealthy aspect though – once you eat one you are hooked and have to polish off the entire packet.

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