Iceland is proving there is life in the category and even struggling Morrison’s has placed considerable emphasis on its frozen food offering recently. Our buyer is taking a closer look at ranging and the massive ready meals market which reaches far beyond our meagre shepherds pie and lasagne offerings.

Kettle Foods launch of a Mature Cheddar and Adnams’ Broadside Beer crisps could spawn an array of new entrants. We like the idea of a Guinness, Steak Pie Mash, Old Speckled Hen, Egg Chips and Carlsberg Export with Crispy Danish Bacon varieties. Nothing new really, the McCoy’s limited edition of John Smith’s Steak and Ale flavour crisps proved popular back in 2003.

The FSA action plan for the promotion of foods to children urges removal of confectionery, snacks and soft drinks from checkouts and replace them with healthier options such as fruit. Somehow we see this failing miserably in the independent sector. Now I’m feeling guilty. Last night I got rid of surplus chocolate bars, sweets and snack packs when the kids came ‘trick or treating’, exposing the little darlings to the risks of the big O, obesity!

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author