Web revamp sparks new business age for Benross

Benross, the specialist electrical wholesaler, has overhauled its e-commerce website for trade customers.

The Liverpool-based business offers a large range of products from homeware, electrical, furniture and tools to retailers and resellers to buy online at what its call “exceptional” trade prices.

The revamped website heralds a new chapter for Benross. Established since 1984 it has evolved its business range in line with consumer demand to showcase the 3,000-strong product range and brands more effectively.

Managing director Amit Juneja says the new website launches an exciting chapter for the Benross business. “We’ve invested significantly behind our technology agenda and we’re delighted with the new look and functionality of our website. Feedback from our customers has been great and it’s proving to be a valuable resource for them. They like the new design and find the website much easier to browse our product ranges and place their orders efficiently online. We are continuing to invest in our ecommerce platform in order to continually offer our customers a great online experience.”

The new website offers enhanced navigation through categories or brands and advanced filter and dropdown menu enabling trade customers to navigate and shop quickly and easily via their preferred method. The behind the scenes integration means registered customers can view live stock holdings and latest available products, useful for retailers forward planning. The refreshed design is  also helping Benross display seasonal promotional activity and exclusive online special offers, latest products, video attract new trade customers to register for a trade account

Robert Williams, MD for Williams Commerce, B2B ecommerce specialist, behind the revamp added: “Ecommerce is playing an increasingly important role for wholesalers. The ability to offer retailer’s choice in the way they order and interact with a business is vital. The modern day B2B website should offer existing customers a user friendly self-service experience, whilst attracting and persuading potential new customers to register for a trade account. These e-commerce websites should easily be your highest performing salesperson.”



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