Wall’s extends Ready Baked sausage range

Wall’s, the heritage sausage brand owned by  Kerry Foods, is adding two new  flavours to its successful Ready Baked range, Pork & Onion and Cumberland (both RRP £2.50).

Available from today (September 14), the two new flavours can be eaten straight from the pack or piping hot after just one minute in the microwave. In addition, the range design has undergone a total refresh, with recipe photography and colour differentiation for increased shelf standout. Meanwhile, the additive and colouring-free pork recipe has been improved, and salt content has been lowered.

Kerry Foods claims that since launching last autumn, 42% of Wall’s Ready Baked shoppers have been incremental to the category.

 

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