A new TV ad campaign starring footballer-turned-pundit Gary Lineker kicks off next week to launch Bugles, the latest addition to the Walkers’ portfolio in the UK.
Launching on Monday July 4, the TV campaign (built around a 20-second commercial) reflects “the mischievous family-fun positioning of the brand”.
Thomas Barkholt, Marketing Director at PepsiCo, comments: “Bugles is already incredibly popular throughout Europe and North America and we believe that bringing the fun shape and sensational flavours to the UK will be a great success. We are delighted to be featuring Gary Lineker in our newest mischievous TV campaign and are confident that the advert will encourage in-store excitement and drive incremental sales for retailers.”
The new launch will also be supported with strong levels of in-store shopper marketing and a social media campaign.
Walkers Bugles packs will be available in these formats and flavours:
Sharing (110g, RRP: £1.99): Cheese, Sour Cream & Black Pepper and Southern Style BBQ
Multipacks (6 pack, RRP: £1.50) Cheese and Southern Style BBQ
Singles (30g, RRP: £0.57) Cheese and Southern Style BBQ