Walkers targets impulse with exclusive PMPs

Walkers today announced that it is launching new price-marked (PMP) multipacks at £1.50, exclusively for the impulse channel.

The new Walkers core and Quavers six-pack PMP formats will be available from the beginning of May and will, says the company, “offer great value for price-conscious shoppers, whilst offering further sales opportunities for retailers”.

According to research from consultancy him!, 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit a store, demonstrating a clear opportunity for convenience retailers.

The Walkers core multipack consists of Cheese amp; Onion, Ready Salted and Salt amp; Vinegar bags.

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