Walkers produce “Salt & Victory” flavoured crisps as Lineker strips to celebrate the Foxes’ win

To celebrate Leicester City Football Club’s historic premier league triumph, Walkers is putting into production limited edition packs of “Salt & Victory” crisps, and revealing Gary Lineker with his kit off in the “Countdown to Kit Off.”

Following Lineker’s promise earlier in the season to present Match of the Day live on television in his underpants if Leicester City were to win, the Walkers “Countdown to Kit Off” “digital strip tease” has kicked off, with Gary paraded on digital screens around Leicester and Manchester Piccadilly stations congratulating the Club on an incredible season – with little to conceal his modesty.

To thank the Leicester faithful for their unwavering support this season, Walkers will be sampling the Salt & Vinegar flavoured ‘Salt & Victory’ crisps, in bags adorned with a Walkers Winners logo, to fans at Leicester’s final home game vs Everton on May 7 .

Thomas Barkholt, Walkers marketing director, said: “Everyone at Walkers is incredibly proud of our Leicester heritage and we are absolutely delighted that they will be taking home the Premier League trophy!”


Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author