Walkers launches “pub quiz guide” for on-trade

Walkers, the best-selling crisp brand in the pub channel [trade estimates], is launching a new pub quiz guide, to help publicans across the country drive footfall and increase their snacks sales whilst motivating customer loyalty. Alongside attracting customers, Walkers says “pub quizzes provide friends and families with an opportunity to get together for a fun social evening”.

Available to download now, the guide gives publicans a range of hints and tips on how to host a successful pub quiz in their premises. The eight-page brochure features everything from fun and quirky quiz questions suitable for all of the family, advice for publicans on how to get the most out of an event, along with crucial information on how to increase sales of their all-important bar snacks offer during the evening. To celebrate the launch, Walkers is offering one lucky publican the chance to win a PA system worth £500 when they visit www.walkerspubquiz.co.uk and download the pub quiz guide.

Walkers owner PepsiCo says bar snacks remain a vital category for publicans to help drive incremental sales, adding that Walkers is the brand stocked in the most pub outlets in the UK and has the highest rate of sale of all crisps [him! – PepsiCo Bespoke Pub Study 2011/PepsiCo Bespoke CGA Pubs research 2014].

Ayman Nasreldin, director of out of home at PepsiCo, comments: “We are really excited to be launching this new initiative, which will give operators all of the advice they need to host a best-in-class pub quiz at their premises. We have developed this guide for the pub channel to help publicans drive footfall and incremental sales in their pubs by tapping into the growing trend for snacking.

“Latest data from Horizons reveals that more and more consumers are choosing to eat out of home, with 40% of operators reporting a rise in snack sales [Horizons Eating Out-Look March 6 –  April 13 2015]. We believe that given the right tools, advice and support, we can help pub operators capitalise on this trend and help drive sales.”

The guide, which contains a range of  quiz questions and  category advice, can be downloaded online via: www.walkerspubquiz.co.uk. In addition to the guide, a range of materials are also available on the website for publicans to help support their quiz evening, including a poster, tent card, score card and advice on getting the most from their snacks fixture.

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