Walkers is claiming a first in the snack sharing segment with Tear ‘n’ Share – a bag that turns in to a bowl (RRP: £1.99/150g).
The new range, available from January 25, “has the taste of Walkers on a thicker cut crisp in a brand new pack that can be transformed into a unique sharing bowl for family and friends to open, share and enjoy straight from the pack.”
Thomas Barkholt, marketing director at brand owner PepsiCo, comments: “We know that the sharing segment is in growth with 86% of households buying sharing packs at least once a month (across the year), and by launching an innovative first for the category, we are helping to drive this growth. Walkers is committed to developing new products and is working closely with retailers in store to tear up the sharing fixture.
“We know that consumers love the taste of the Walkers core range and now we have made it available to share in a simple format. The bag and bowl concept, a first for the sharing segment, accompanied by a thicker cut crisp is set to drive incremental sales for retailers whilst establishing Walkers Tear ‘n’ Share as a credible brand for all sharing occasions,” adds Barkholt.
The launch will be supported with a new TV campaign alongside in-store shopper marketing and social media.