Snack brand Walkers, part of the PepsiCo portfolio of brands, has launched a premium range of pitta, tortilla and classic crisps under a new brand – Market Deli.
Available to wholesalers now and in stores from June 23, the range aims to help wholesalers drive snacks sales, taking its inspiration from European flavours and recipes.
The range comes in eight flavours, with each one featuring ingredients such as mature Cheddar from Cornwall, aged Aceto Balsamico di Modena PGI and sundried tomatoes from the Manisa region in Turkey.
Walkers Market Deli comes in 165g sharing bags with a RRP of £2.39. The crisps are also available in single bags in Mature Cornish Cheddar, Balsamic Vinegar of Modena and Flame Grilled Spanish Chorizo with Roasted Onion with a RRP of £0.83.
Market Deli will be supported by a TV and marketing campaign plus in-store activity.