Shoppers who drive to superstores for a few items could save substantial amounts by shopping locally say My Shop is Your Shop campaigners.
Just ahead of the inaugural Walk Shop Day on September 16, the My Shop is Your Shop campaign is highlighting the cost to families of “small basket” car trips to superstores.
If the trip to superstores was just four miles and car running costs calculated at 50p per mile, the price of pound;10 and under top-up baskets would need to be 20% cheaper than local shops for the car journey to be justified.
Dr Alan Hallsworth of Surrey University is currently researching the issue of hidden costs borne by driving shoppers. He said: “The giant retailers say they offer low prices when in fact a basket of pound;10 or less could be much cheaper at the local shop.”
MSYS chairman Alan Toft said: “We want independent retailers to point this out to shoppers before they jump into their car for top-up trips to superstores.” l See pages 24-25 for more on Walk Shop