The FWD has designated October 5 as Walk and Shop Day to remind shoppers about the benefits of walking to their local store.
The day is part of the FWD’s My Shop is Your Shop campaign and will encourage shoppers to leave the car at home and visit their local shops rather than an out-of-town supermarket.
Walk and Shop Day will be marked with supplier activity in selected stores, including winners of the My Shop is Your Shop Community Award. A poster reminding customers of the advantages of regular visits to their local independent retailer is available to download at www.myshopisyourshop.co.uk.
As well as saving the cost of petrol, walking to the shops provides healthy exercise and gives customers a chance to meet their neighbours. Small and regular shopping trips allow them to buy fresh food more often and gives flexibility in planning meals, as well as reducing the waste associated with the weekly âbig shop’.
Spending locally and supporting an independent business rather than a national chain also means more of money remains within the community, the campaign says.
In addition, shopping closer to home reduces the environmental impact of driving to the supermarket, avoids congestion on the roads, and prevents wear and tear on the family car.
“We’re asking the public to consider making a smaller weekly shop and strolling down to their local store once or twice a week to see what it has to offer,” said FWD chief executive James Bielby. “With the competitive pricing, local variations and cheerful welcome you get from independent local stores, this is a great way to shop and get some exercise at the same time.”
The My Shop is Your Shop campaign is organised by the Federation of Wholesale Distributors with the support of Coca-Cola Enterprises, Cadbury, Britvic Soft Drinks, PepsiCo, Imperial Tobacco, Nestlé Waters, Heinz, Mars Petcare, JTI and Molson Coors.